MEET AIMi · EDUCATION-FIRST INVESTING
Understand markets. Build financial confidence.
Understand markets. Build financial confidence.
Structured lessons plus an AI tutor that explains any market question in plain English. No hype, no tips, no card to start.
Structured lessons plus an AI tutor that explains any market question in plain English. No hype, no tips, no card to start.
Where do you want to start?
🌱
I’m new to investing
Start with the basics, step by step
→
📊
Build my first portfolio
Learn how to plan and balance one
→
🧠
Sharpen my strategy
Think like a professional investor
→
Free: first 10 lessons · 30 Ask AIMi questions a month · weekly email from Dr Ana
DA
Dr Ana Armstrong · PhD Econometrics & Quantitative Finance · formerly UBS, Insight Investment (BNY Mellon) and LGPS Central
FCA Digital Sandbox · DIFC Innovation Hub · Imperial College AIDA Lab
AIMi is educational and does not provide personalised financial advice. Capital at risk.
AIMi Academy
Learn to invest, one level at a time
Learn to invest, one level at a time
500 lessons across five levels, from first steps to professional thinking. Your first 10 lessons are free.
500 lessons across five levels, from first steps to professional thinking. Your first 10 lessons are free.
LIVE COHORT · 8 WEEKS
AIMi Academy
Our flagship live programme: eight structured weeks in a small group, with live faculty sessions and a 1:1 learning session with Dr Armstrong.
£2,400 one-time
SELF-PACED · LIFETIME ACCESS
AIMi Foundations – Self-Paced Course
The core thinking from AIMi Academy in 8 on-demand video modules, with workbooks and 30 days of AIMi platform access. Learn whenever it suits you.
£297 one-time
Pricing Plans
Choose your level
Start free, upgrade when you’re ready. Every paid plan starts with a 7-day free trial, and you can cancel any time.
Monthly
Yearly · save 10%
Free account: first 10 lessons + 30 Ask AIMi questions a month. No card needed.
Capital at risk. AIMi is educational and does not provide personalised financial advice.
Best place to start
Foundations
For complete beginners who want to stop guessing.
£9
/ Mo
Finally understand how investing works.
100 lessons, from what a share is to building your first plan
150 Ask AIMi questions a month: ask anything, in plain English
Worksheets and simple frameworks to practise with
Videos with Dr Ana, 10 minutes a day
Investor Mindset
For people who know the basics and want a calm, repeatable approach.
£29
/ Mo
Think like a professional investor, not a gambler.
Everything in Foundations: 200 lessons in total
400 Ask AIMi questions a month
Investor psychology: why people buy high and sell low, and how to avoid it
Market cycles and risk frameworks you can apply to any decision
Most popular
Portfolio Manager
For investors ready to see the whole picture, not single stocks.
£79
/ Mo
Learn how portfolios are really built.
Everything in Investor Mindset: 300 lessons in total
1,000 Ask AIMi questions a month, by voice or text
Portfolio builder and “what if” scenarios: see how a model portfolio reacts to rate rises, recessions or market falls
AIMi’s model signals on 25 assets a day, each with its reasoning explained
3 years of history to test ideas against
Advanced Pro
For experienced investors who want the data behind the headlines.
£149
/ Mo
Read the market the way professionals do.
Everything in Portfolio Manager: 400 lessons in total
2,000 Ask AIMi questions a month, with faster responses
Market regime readings: is risk rising or falling, and why
Model signals across all assets and asset classes, explained
10 years of history for testing ideas
Portfolio Partner
For serious investors who want access to the people, not just the platform.
£250
/ Mo
Learn alongside the professionals.
Everything in every plan: all 500 lessons
4,000 Ask AIMi questions a month
Group sessions with Dr Ana (educational, not 1-to-1 advice)
Educational portfolio reviews and early access to new models
20 years of history, and the founders and professionals network
AIMi is education, not personalised financial advice. Signals are model outputs for learning, not recommendations. Capital at risk.
Pricing Plans
Choose your level
Start free, upgrade when you’re ready. Every paid plan starts with a 7-day free trial, and you can cancel any time.
Monthly
Yearly · save 10%
Free account: first 10 lessons + 30 Ask AIMi questions a month. No card needed.
Capital at risk. AIMi is educational and does not provide personalised financial advice.
Best place to start
Foundations
For complete beginners who want to stop guessing.
£9
/ Mo
Finally understand how investing works.
100 lessons, from what a share is to building your first plan
150 Ask AIMi questions a month: ask anything, in plain English
Worksheets and simple frameworks to practise with
Videos with Dr Ana, 10 minutes a day
Investor Mindset
For people who know the basics and want a calm, repeatable approach.
£29
/ Mo
Think like a professional investor, not a gambler.
Everything in Foundations: 200 lessons in total
400 Ask AIMi questions a month
Investor psychology: why people buy high and sell low, and how to avoid it
Market cycles and risk frameworks you can apply to any decision
Most popular
Portfolio Manager
For investors ready to see the whole picture, not single stocks.
£79
/ Mo
Learn how portfolios are really built.
Everything in Investor Mindset: 300 lessons in total
1,000 Ask AIMi questions a month, by voice or text
Portfolio builder and “what if” scenarios: see how a model portfolio reacts to rate rises, recessions or market falls
AIMi’s model signals on 25 assets a day, each with its reasoning explained
3 years of history to test ideas against
Advanced Pro
For experienced investors who want the data behind the headlines.
£149
/ Mo
Read the market the way professionals do.
Everything in Portfolio Manager: 400 lessons in total
2,000 Ask AIMi questions a month, with faster responses
Market regime readings: is risk rising or falling, and why
Model signals across all assets and asset classes, explained
10 years of history for testing ideas
Portfolio Partner
For serious investors who want access to the people, not just the platform.
£250
/ Mo
Learn alongside the professionals.
Everything in every plan: all 500 lessons
4,000 Ask AIMi questions a month
Group sessions with Dr Ana (educational, not 1-to-1 advice)
Educational portfolio reviews and early access to new models
20 years of history, and the founders and professionals network
AIMi is education, not personalised financial advice. Signals are model outputs for learning, not recommendations. Capital at risk.
Pricing Plans
Choose your level
Start free, upgrade when you’re ready. Every paid plan starts with a 7-day free trial, and you can cancel any time.
Monthly
Yearly · save 10%
Free account: first 10 lessons + 30 Ask AIMi questions a month. No card needed.
Capital at risk. AIMi is educational and does not provide personalised financial advice.
Best place to start
Foundations
For complete beginners who want to stop guessing.
£9
/ Mo
Finally understand how investing works.
100 lessons, from what a share is to building your first plan
150 Ask AIMi questions a month: ask anything, in plain English
Worksheets and simple frameworks to practise with
Videos with Dr Ana, 10 minutes a day
Most popular
Portfolio Manager
For investors ready to see the whole picture, not single stocks.
£79
/ Mo
Learn how portfolios are really built.
Everything in Investor Mindset: 300 lessons in total
1,000 Ask AIMi questions a month, by voice or text
Portfolio builder and “what if” scenarios: see how a model portfolio reacts to rate rises, recessions or market falls
AIMi’s model signals on 25 assets a day, each with its reasoning explained
3 years of history to test ideas against
Portfolio Partner
For serious investors who want access to the people, not just the platform.
£250
/ Mo
Learn alongside the professionals.
Everything in every plan: all 500 lessons
4,000 Ask AIMi questions a month
Group sessions with Dr Ana (educational, not 1-to-1 advice)
Educational portfolio reviews and early access to new models
20 years of history, and the founders and professionals network
Investor Mindset
For people who know the basics and want a calm, repeatable approach.
£29
/ Mo
Think like a professional investor, not a gambler.
Everything in Foundations: 200 lessons in total
400 Ask AIMi questions a month
Investor psychology: why people buy high and sell low, and how to avoid it
Market cycles and risk frameworks you can apply to any decision
Advanced Pro
For experienced investors who want the data behind the headlines.
£149
/ Mo
Read the market the way professionals do.
Everything in Portfolio Manager: 400 lessons in total
2,000 Ask AIMi questions a month, with faster responses
Market regime readings: is risk rising or falling, and why
Model signals across all assets and asset classes, explained
10 years of history for testing ideas
AIMi is education, not personalised financial advice. Signals are model outputs for learning, not recommendations. Capital at risk.
Investor Profiles
Who AIMi is for
Retail Investors
Build confidence, discipline, and strong investing foundations - even if you’re just starting.
Serious & Advanced Investors
Upgrade portfolio thinking, risk management, and decision discipline with AI-powered tools.
Professionals & Institutions
Access deeper analytics, research insights, and institutional-grade intelligence.
Investor Profiles
Who AIMi is for
Retail Investors
Build confidence, discipline, and strong investing foundations - even if you’re just starting.
Serious & Advanced Investors
Upgrade portfolio thinking, risk management, and decision discipline with AI-powered tools.
Professionals & Institutions
Access deeper analytics, research insights, and institutional-grade intelligence.
Investor Profiles
Who AIMi is for
Retail Investors
Build confidence, discipline, and strong investing foundations - even if you’re just starting.
Serious & Advanced Investors
Upgrade portfolio thinking, risk management, and decision discipline with AI-powered tools.
Professionals & Institutions
Access deeper analytics, research insights, and institutional-grade intelligence.
The Solution
Smarter investing, not emotional trading
Smarter investing, not emotional trading
AIMi blends institutional discipline with explainable AI to help investors think clearly and invest with confidence.
AIMi blends institutional discipline with explainable AI to help investors think clearly and invest with confidence.
Typical trading apps
AIMi
Signal chasing
Institutional frameworks
Emotional speculation
Calm, disciplined investing
Black-box recommendations
Explainable AI
Retail hype culture
Education-first
Gamified, risky behaviour
Risk-aware decisions
AIMi PROFESSIONAL · FOR ADVISERS AND FIRMS
Portfolio analysis your investment committee can audit
Portfolio analysis your investment committee can audit
Upload a portfolio by ISIN, test the assumptions and get a committee paper with every number traced to its source.
Built by Dr Ana Armstrong
Dr. Ana Armstrong is a former fund manager, fintech entrepreneur, and Senior Lecturer in FinTech. She has held senior roles on institutional portfolio programmes totalling over £40bn at UBS, Insight Investment (BNY Mellon) and LGPS Central.
Former Institutional Portfolio Manager
PhD in Quantitative Finance
FinTech Founder
Media Commentator & Senior Lecturer in FinTech
Built by Dr Ana Armstrong
Dr. Ana Armstrong is a former fund manager, fintech entrepreneur, and Senior Lecturer in FinTech. She has held senior roles on institutional portfolio programmes totalling over £40bn at UBS, Insight Investment (BNY Mellon) and LGPS Central.
Built by Dr Ana Armstrong
Dr. Ana Armstrong is a former fund manager, fintech entrepreneur, and Senior Lecturer in FinTech. She has held senior roles on institutional portfolio programmes totalling over £40bn at UBS, Insight Investment (BNY Mellon) and LGPS Central.
Free newsletter
Get the free AIMi Daily Market Brief
Get the free AIMi Daily Market Brief
What moved markets and why it matters, explained in plain English and sent to your inbox. Free, no card, unsubscribe anytime.
What moved markets and why it matters, explained in plain English and sent to your inbox. Free, no card, unsubscribe anytime.
FAQs
Straight answers to the questions we hear most.
What is AIMi?
AIMi is an AI-powered investment intelligence platform focused on education, research, and long-term understanding of markets.
Is AIMi a trading platform?
Does AIMi provide financial or investment advice?
Who is AIMi designed for?
How does AI help on the AIMi platform?
What markets does AIMi cover?
Is AIMi suitable for beginners?
How is AIMi different from other investment apps?
Is AIMi compliant and responsible?
How can I get started with AIMi?
FAQs
Straight answers to the questions we hear most.
What is AIMi?
AIMi is an AI-powered investment intelligence platform focused on education, research, and long-term understanding of markets.
Is AIMi a trading platform?
Does AIMi provide financial or investment advice?
Who is AIMi designed for?
How does AI help on the AIMi platform?
What markets does AIMi cover?
Is AIMi suitable for beginners?
How is AIMi different from other investment apps?
Is AIMi compliant and responsible?
How can I get started with AIMi?
FAQs
Straight answers to the questions we hear most.
What is AIMi?
AIMi is an AI-powered investment intelligence platform focused on education, research, and long-term understanding of markets.
Is AIMi a trading platform?
Does AIMi provide financial or investment advice?
Who is AIMi designed for?
How does AI help on the AIMi platform?
What markets does AIMi cover?
Is AIMi suitable for beginners?
How is AIMi different from other investment apps?
Is AIMi compliant and responsible?
How can I get started with AIMi?
Learn smarter. Invest with confidence.
Join investors building real market knowledge with AI-powered learning.
AI-Driven Insights
Education First
Long-Term Focus
Learn smarter. Invest with confidence.
Join investors building real market knowledge with AI-powered learning.
AI-Driven Insights
Education First
Long-Term Focus
Learn smarter. Invest with confidence.
Join investors building real market knowledge with AI-powered learning.
AI-Driven Insights
Education First
Long-Term Focus